---
title: Unleash the Power of Generative AI for Your Business
description: free webinar focused on IBM watsonx—the business-ready AI and data platform that enables businesses to work smarter, faster, and with full control.
---

From Buzzword to Business Impact: Making AI Work for You

[Watch the recording here](https://info.econocom.be/webinar-ai-2025#registration)

[![econocom](https://info.econocom.be/hs-fs/hubfs/Logo_Econocom_Baseline_RVB-Violet.png?width=3216&height=574&name=Logo_Econocom_Baseline_RVB-Violet.png "econocom")](http://econocom.be)

# From Buzzword to Business Impact: Making AI Work for You - Webinar

### Bridging the gap between hype and practical implementation

[Watch the recording here](https://info.econocom.be/webinar-ai-2025#registration)

## Why watch the recording?

Real AI success, not just the theory!

In 60 minutes, you'll discover:

- How Icasa transformed their document management with IBM watsonx,  
- Practical methodology to identify where AI fits in your organization,  
- Platform overview from IBM specialists who work with Belgian businesses.

No buzzwords. No PowerPoint marathons. Just practical insights you can implement starting next week. From pilot to production: see what's working in Belgium today.

## Who should watch?

This session is designed for IT managers and digital project leads at Belgian mid-market companies in healthcare, public sector, industry, and banking.

## Bridging the gap between hype and practical implementation

The AI revolution is here. While large enterprises are leading the charge, Belgian mid-sized companies and SMEs can now harness the same powerful tools—at their own scale and pace. The technology is ready. The opportunities are real. What’s often missing is *the first step*.

That’s why **Econocom** and **IBM** are hosting this free webinar focused on **IBM watsonx**—the business-ready AI and data platform that enables businesses to work smarter, faster, and with full control.

In just one hour, you’ll get inspiration from real-world use cases, hear a testimonial from **Icasa**, and discover how to take the next step through a hands-on roundtable workshop.

## Meet our speakers

![1000017050_200x200](https://info.econocom.be/hubfs/1000017050_200x200.jpg)

### Frank Goossens

Director Pre-Sales Infrastructure at Econocom Belgium and Luxembourg

AI Infrastructure Specialist – extensive experience in enterprise AI implementations at Econocom.

![Michel-Zittend_200x200](https://info.econocom.be/hubfs/Michel-Zittend_200x200.jpg)

### Michel van Der Poorten

Senior Business Partner Specialist at IBM Belgium and Luxembourg

 

IBM WatsonX Solution Expert – Specialist in enterprise AI transformations for Belgian companies.

## Discover Our Approach & Take the Next Step

### How We Work with You

At Econocom, we believe in technology that delivers results. That’s why we combine IT financing and lifecycle expertise with the intelligence of IBM watsonx. Whether you're just exploring AI or ready to scale, we support you from first insight to execution—with a plan tailored to your sector, ambition, and maturity.

🔹 Independent, expert advice  
🔹 Access to IBM and ecosystem experts  
🔹 Realistic, phased AI adoption strategies

## Fill in the form below to watch the recording

![Video_yellow](https://info.econocom.be/hs-fs/hubfs/Pillar%20Pages/Infra/Hybrid%20Cloud/pictos/Video_yellow.png?width=22&height=22&name=Video_yellow.png) Online

## Hosted by Econocom Belux in collaboration with IBM

![econocom-logo](https://info.econocom.be/hubfs/Imported%20images/econocom-logo.svg)

![IBM_Partner_Plus_gold_partner_mark_pos_gold_RGB](https://info.econocom.be/hs-fs/hubfs/IBM_Partner_Plus_gold_partner_mark_pos_gold_RGB.png?width=300&height=234&name=IBM_Partner_Plus_gold_partner_mark_pos_gold_RGB.png)