From Buzzword to Business Impact: Making AI Work for You

19 September 2025
11:00 - 12:00
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From Buzzword to Business Impact: Making AI Work for You

Bridging the gap between hype and practical implementation

Register here >>
19 SEPT
Webinar

Why attend

Real AI success, not just the theory!

In 60 minutes, you'll discover:

- How Icasa transformed their document management with IBM watsonx,
- Practical methodology to identify where AI fits in your organization,
- Platform overview from IBM specialists who work with Belgian businesses.

No buzzwords. No PowerPoint marathons. Just practical insights you can implement starting next week. From pilot to production: see what's working in Belgium today.

Who should attend

This session is designed for IT managers and digital project leads at Belgian mid-market companies in healthcare, public sector, industry, and banking.

Bridging the gap between hype and practical implementation

The AI revolution is here. While large enterprises are leading the charge, Belgian mid-sized companies and SMEs can now harness the same powerful tools—at their own scale and pace. The technology is ready. The opportunities are real. What’s often missing is the first step.

That’s why Econocom and IBM are hosting this free webinar focused on IBM watsonx—the business-ready AI and data platform that enables businesses to work smarter, faster, and with full control.

In just one hour, you’ll get inspiration from real-world use cases, hear a testimonial from Icasa, and discover how to take the next step through a hands-on roundtable workshop.

Program

 September 19, 2025 | 11:00–12:00 

11:00 – 11:15: Why 2025 Is the Year to Start with AI – Frank Goossens, Econocom

AI is no longer a future ambition—it’s today’s business advantage. Standing still now means falling behind.

  • Beyond the hype: What really matters for mid-sized companies
  • How AI is reshaping Belgian and European markets
  • Responsible AI: what does it mean for your business?
11:15 – 11:30: How to identify where to start – the methodology behind the use case
11:30 – 11:45: AI in Action: Real Use Cases Across Industries

Not theory—practical, proven applications across sectors and departments.
•    Public sector, Government:  staff productivity by automated interactions and AI powered responses 
•    Healthcare: patient data analysis, operational efficiency, clinical decision support
•    Banking & Insurance: insurance claim automation, AI powered customer interactions 

11:45 - 12:00: Customer Testimonial: How Icasa plans to use AI for Smart Growth
Icasa, a Belgian leader in real estate and care management software, shares their journey with IBM Watson. 

Meet our speakers

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Frank Goossens

Director Pre-Sales Infrastructure at Econocom Belgium and Luxembourg

AI Infrastructure Specialist - ruim ervaring in enterprise AI implementaties bij Econocom

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Michel van Der Poorten

Senior Business Partner Specialist at IBM Belgium and Luxembourg

 

IBM WatsonX Solution Expert - Specialist in enterprise AI transformations voor Belgische bedrijven

Discover Our Approach & Take the Next Step

How We Work with You

At Econocom, we believe in technology that delivers results. That’s why we combine IT financing and lifecycle expertise with the intelligence of IBM watsonx. Whether you're just exploring AI or ready to scale, we support you from first insight to execution—with a plan tailored to your sector, ambition, and maturity.

🔹 Independent, expert advice
🔹 Access to IBM and ecosystem experts
🔹 Realistic, phased AI adoption strategies

Next step: Join Our Exclusive AI Round Table Workshop

After the webinar, you’ll have the opportunity to register for an interactive roundtable workshop. In small groups, we’ll explore:

  • Where AI can deliver value in your organization today
  • Which data, teams, and processes you can activate
  • How to launch your first AI use case using IBM watsonx

With support from IBM and Econocom experts, you’ll leave with a realistic, actionable roadmap.

Note: Roundtables are separate follow-up sessions after the webinar

Reserve Your Spot Today

19 September 2025
11:00 - 12:00
Video_yellow Online

Hosted by Econocom Belux in collaboration with IBM

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